What is the WhatsApp Blue Tick Subscription in XpressBot?
The WhatsApp Blue Tick is a premium feature offered to businesses on WhatsApp, indicating that the account is verified by WhatsApp. This blue checkmark assures users that they are interacting with an official business account, providing a sense of security and trust when communicating with brands.
Key Benefits of WhatsApp Blue Tick for Businesses
- Brand Credibility: The Blue Tick signifies that your business is legitimate, verified, and trustworthy. This boosts customer confidence when engaging with your brand.
- Enhanced Visibility: Having the Blue Tick next to your business name helps differentiate you from unverified accounts, improving your visibility in a crowded marketplace.
- Increased Engagement: Verified businesses often experience higher customer interaction rates since users feel more secure messaging verified brands.
Why Meta Transitioned from Green Tick to Blue Tick on WhatsApp: Key Insights for Businesses
Meta’s decision to switch from the Green Tick to the Blue Tick for WhatsApp verification was driven by a set of strategic goals aimed at enhancing business verification and brand credibility. This transition is essential for businesses using XpressBot to understand.
Top Reasons for the Green Tick to Blue Tick Transition:
- Unified Branding Across Meta’s Ecosystem:
- The move creates consistency in verification across Facebook, Instagram, and WhatsApp, simplifying brand identity for businesses using multiple Meta platforms.
- Broader Accessibility for All Businesses:
- The Blue Tick is now available to businesses of all sizes using the WhatsApp Business app or API, expanding the opportunity for verification beyond just large enterprises.
- Enhanced Brand Protection and Customer Trust:
- The Blue Tick symbolizes an official, verified business account, reducing risks such as scams and fraud, and building trust with customers on a global scale.
- Wider Global Reach for Verified Businesses:
- Businesses across multiple countries can now obtain the Blue Tick, fostering trust and credibility with international customers, helping them expand their presence globally.
Eligibility Criteria for WhatsApp Blue Tick Subscription
To qualify for the WhatsApp Blue Tick verification, businesses need to meet the following requirements:
- Age Requirement:
- Applicants must be at least 18 years old to apply for the Blue Tick.
- Complete Business Profile:
- Your business profile must include both a profile name and a profile picture, ensuring your brand is easily identifiable by customers.
- WhatsApp Business Premium:
- Businesses with an active WhatsApp Business Premium subscription are ineligible for Blue Tick verification. The verification is exclusive to businesses using a regular WhatsApp Business or API account.
- Active WhatsApp Business Presence:
- To qualify, your business must maintain an active and consistent presence on WhatsApp Business, ensuring ongoing customer interaction.
- Countries Supported for Blue Tick:
- Currently, India, Brazil, Indonesia, and Colombia are the primary countries where the Blue Tick is available. More countries may be added as WhatsApp expands this feature.
Additional Key Points to Consider:
- Increased Brand Visibility:
- The Blue Tick helps your business stand out from non-verified accounts, making it easier for customers to recognize your authenticity and trustworthiness.
- Better Engagement and Conversion Rates:
- Verified businesses often enjoy higher engagement and customer interaction, which can lead to increased conversions, stronger customer relationships, and more business opportunities.
- More Reliable Communication:
- By getting verified with the Blue Tick, you provide customers with confidence that they are communicating with the right business, leading to smoother conversations and fewer concerns about impersonation.
What Happens to Businesses with an Active Green Tick?
For businesses that are already verified with the Green Tick, the transition to the Blue Tick will be smooth and effortless. Meta has clarified that:
“If you have a verified badge today, you keep your verified status. No action is required from you.”
Key Points:
- Seamless Transition: Green Tick accounts will automatically be upgraded to the Blue Tick without any additional action required by the business.
- No Additional Costs: The upgrade from Green Tick to Blue Tick comes at no extra cost. The verified status remains intact, and businesses will enjoy the benefits of the new Blue Tick without paying anything extra.
- Increased Credibility: Businesses with a Blue Tick continue to enjoy the benefits of trust and brand visibility, but now with the added global consistency across Meta platforms.
How to Apply for the WhatsApp Blue Tick via the WhatsApp Business App
For businesses using the WhatsApp Business app, applying for the Blue Tick is a straightforward process.
Steps to Apply for Blue Tick:
- Access Settings or Business Tools:
- Open your WhatsApp Business app, navigate to Settings or Business Tools.
- Tap on Meta Verified:
- Within the settings menu, select the Meta Verified option.
- Choose Your Meta Verified Plan:
- Select the Meta Verified subscription plan that fits your business needs.
- Complete the Purchase:
- Finalize your purchase to secure your Blue Tick.
Important Points to Note:
- Profile Updates: Ensure your profile details (picture, business name, email, etc.) are up to date before completing your purchase. Any changes made after verification may temporarily remove your Blue Tick.
- Simplicity: The process is simple, making it easy for businesses of all sizes to get verified and increase brand trust.
How to Apply for the WhatsApp Blue Tick via WhatsApp Business API
For businesses utilizing the WhatsApp Business API, the application process for obtaining the Blue Tick is slightly more involved. You must work through an official WhatsApp Business API provider such as XpressBot.
Steps to Apply for WhatsApp Blue Tick via XpressBot:
- Log into XpressBot Dashboard:
- First, access the XpressBot dashboard and log in to your account. If you don’t have an account, create one and apply for the WhatsApp Business API.
- Locate the “Apply for Blue Tick” Button:
- Once logged in, you will find the “Apply for Blue Tick” button in the dashboard under “All Steps.” Click on it to start the verification process.
- Fill Out the Blue Tick Application Form:
- A form will appear. Fill out the required information accurately. After submitting the form, XpressBot will forward the details to Meta for review.
- Wait for Meta’s Decision:
- Meta will review your application, and the response is typically received within 7-10 days. Note that the decision to grant the Blue Tick rests solely with Meta, and XpressBot’s role is to assist in submitting the application.
Additional Considerations for Businesses Using the Blue Tick
- Increased Brand Visibility and Customer Trust:
- A Blue Tick assures customers that your business is verified, leading to higher visibility and trust, which can translate into increased engagement and better customer relations.
- Enhanced Protection Against Scams and Impersonation:
- The Blue Tick significantly reduces the chances of customers interacting with fraudulent accounts impersonating your business. This is especially critical for brand reputation and security.
- Global Consistency Across Meta Platforms:
- The Blue Tick provides businesses with consistent verified status across WhatsApp, Facebook, and Instagram, streamlining your brand identity management across multiple platforms.
- Better Business Opportunities:
- Verified businesses are more likely to be engaged by customers, boosting both customer loyalty and conversion rates. The Blue Tick provides a competitive edge in a crowded marketplace.
- Simplified Customer Communication:
- Customers are more likely to interact with verified businesses, leading to smoother and more reliable communication and fostering stronger relationships.
Conclusion
The transition from Green Tick to Blue Tick brings substantial benefits to businesses, making it easier to get verified while maintaining brand trust and security. Whether you’re using the WhatsApp Business app or the WhatsApp Business API, the application process for the Blue Tick is simple and straightforward, with clear instructions provided by Meta and its partners like XpressBot.