How to Apply for WhatsApp Blue Tick Verification

Regular WhatsApp Business Account vs Official WhatsApp Business Account – What’s the Real Difference?

When choosing between a regular WhatsApp Business account and an official WhatsApp Business account, the decision is based on the scale of your business and communication needs:

1. Regular WhatsApp Business Account

For small to medium-sized businesses, this account offers essential features like:

• Automated messaging.
• Product catalog.
• Contact labels and basic analytics.

2. Official WhatsApp Business Account

Designed for larger enterprises, it includes:

• WhatsApp Business API for automated communication.
• Integration with CRM and other business tools.
• Green Tick verification and enhanced reporting features.

WhatsApp Green Tick: How to Secure It for Your Brand

1. Eligibility Requirements

Before applying for WhatsApp Green Tick verification, ensure you meet these key criteria:

• Active WhatsApp Business API account (2+ months).
• Send 1000+ messages in the last 2 months.
• Verified Facebook Business Manager account.
• Facebook business page with 10,000+ likes.
• At least three media articles mentioning your business.
• Active website with strong SEO and regular traffic.

2. Application Process

Follow these steps to apply for WhatsApp Green Tick:

• Log into the WhatsApp Business API dashboard.
• Provide all required documentation, including proof of business presence, media coverage, and a verified Facebook page.
• Wait for WhatsApp to review your application.

3. Keeping Your Verification Status

Once verified, maintaining compliance is crucial to retaining your Green Tick:

• Always obtain customer consent before sending promotional messages.
• Focus on sending high-quality, relevant content.
• Provide an opt-out option for customers.

4. Avoiding Spamming and Bans

To avoid penalties or bans, ensure you:

• Limit the number of promotional messages sent.
• Get explicit consent from customers.
• Monitor and respond to customer feedback to resolve any issues.

5. How to Get Unbanned

If banned, follow these steps to recover:

• Review WhatsApp’s community guidelines.
• Address the issues (like spamming) that led to the ban.
• Contact WhatsApp support for further assistance.

6. Continuously Improve Your Approach

The Green Tick boosts trust, but it’s just a tool. Focus on:

• Personalized, meaningful communication with customers.
• Exceptional customer service.
• Regular auditing of your messaging practices.

7. Ensuring Sustainability of Your Green Tick

To keep your Green Tick, consistently:

• Adhere to WhatsApp’s terms and conditions.
• Engage customers responsibly and maintain compliance.

Key Benefits of WhatsApp Green Tick

Achieving the Green Tick brings many advantages:

• Increased Trust: Customers are more likely to open messages from verified accounts.
• Higher Open Rates: Verified businesses see improved engagement.
• Competitive Edge: A Green Tick makes your business stand out from competitors.
• Stronger Relationships: Trustworthy communication leads to deeper customer loyalty.

What to Do if Your Green Tick Application is Rejected

Rejection isn’t the end of the road. If your Green Tick application is rejected, follow these steps to maximize your chances of success when reapplying:

1. Wait 30 Days Before Reapplying

WhatsApp allows you to reapply 30 days after a rejection. Use this time wisely to improve your business’s presence and credibility.

2. Review WhatsApp’s Policies

Carefully review WhatsApp’s verification guidelines and community standards to understand the reasons behind the rejection. Some common reasons include:

• Lack of online presence (e.g., low website traffic, inactive social media).
• Failure to meet eligibility criteria (e.g., not sending enough messages, not having a verified Facebook page).
• Non-compliance with WhatsApp’s messaging practices (e.g., spamming, lack of opt-out options).

3. Strengthen Your Online Presence

The more credible and established your online presence, the higher your chances of getting approved. Consider these improvements:

• Enhance Your SEO: Invest in better search engine optimization (SEO) for your website to increase organic traffic. The higher your website ranks, the more trust you gain from WhatsApp.
• Increase Media Mentions: Strive to get mentions in media outlets relevant to your industry. Media coverage can significantly boost your credibility and help meet the requirement of having articles about your business.
• Boost Social Media Engagement: Improve your social media presence. Focus on building a strong following on platforms like Facebook, Instagram, and LinkedIn to meet the 10,000 likes requirement on your Facebook page.
• Regular Content: Post valuable content regularly (articles, blog posts, videos) that highlights your business’s expertise, increasing your online visibility and engagement.

4. Improve Customer Engagement

Customer engagement plays a key role in improving your application’s chances:

• Obtain Explicit Consent: Make sure you’re following best practices for obtaining consent from customers to send them WhatsApp messages.
• Offer Quality Customer Service: Respond to inquiries quickly and provide helpful solutions. Great customer service increases customer trust, which reflects positively on your application.
• Use WhatsApp Effectively: Use WhatsApp as a direct communication channel to build relationships with customers. Offer value, resolve issues, and keep the communication personalized and relevant.

5. Increase the Volume of Messages

WhatsApp requires businesses to send at least 1000 messages in the last two months. If your message volume was low:

• Send more messages: Consider using WhatsApp for more frequent interactions, such as customer support, updates, and notifications. Just make sure you’re sending valuable, non-spammy content to your customers.
• Leverage Broadcast Lists: You can send messages to multiple contacts at once without creating a group by using Broadcast Lists. This will help increase your message volume while keeping the content relevant.

6. Address Policy Violations

If your application was rejected due to non-compliance (e.g., spamming or violating WhatsApp’s messaging rules), take the following actions:

• Review Messaging Practices: Ensure you’re following WhatsApp’s policies on opt-in and opt-out procedures and avoiding promotional spam.
• Clean Up Your Contact List: Remove inactive or unresponsive contacts from your database. Focus on engaging only with those who have shown interest in your business.

7. Reapply with Enhanced Documentation

When reapplying, make sure to submit updated documents:

• Provide additional media coverage or customer testimonials to support your credibility.
• Include evidence of your improved website traffic and active social media presence.
• Update your business profile to reflect any changes or improvements in your operations or communication practices.

8. Stay Patient and Persistent

Finally, be patient! The Green Tick verification process can be competitive. Rejection is common, but persistence is key. Keep improving your business’s presence, compliance, and communication strategies, and reapply when ready.