Is WhatsApp API integration to other CRMs possible?
Yes, if you’re using a WhatsApp Business API solution provider like xpressbot, you can integrate to popular customer relationship management softwares easily. Doing so can help you streamline operations and manage customer interactions in a more centralized manner, leading to better collaboration within the team as well as external partners.
Top 2 WhatsApp API integration use cases
By integrating your WhatsApp Business account directly with CRM, you can store information and reduce any errors or hindrances that normally crop up when using WhatsApp for business communication. Here are three major WhatsApp CRM use cases that can help you strengthen customer relationships:
1. Sending personalized WhatsApp Messages directly from the CRM software
By integrating your WhatsApp Business account with a CRM system, you will be able to use the contact record information and automatically personalize template messages that you send out with the first name of the customer. As customers today look for more meaningful interactions, personalization can enhance even your automated messages.
And you will be able to do this with minimal effort as a good CRM system will hence eliminate the need to find message templates, juggle between applications and insert contact information manually.
2. Send automated WhatsApp Messages with workflows
For marketing messages, sales messages and customer support, follow-up messages are crucial to ensure customer engagement. Typically, follow-ups are sent after a support query, appointment booking or at the post-purchase stage. Automating these follow-up messages can save businesses and teams effort and time.
With the right WhatsApp API integration you can utilize workflows and easily automate WhatsApp messages with the same triggers and actions you are familiar with. This ensures that you never miss out on an opportunity to engage the customer.
WhatsApp integration with eCommerce platform
Your business might be present on multiple platforms, which, even when it’s a necessity, can overwhelm your business. If you are using an eCommerce platform like WooCommerce or Shopify you can easily integrate WhatsApp API using plugins provided by WhatsApp Business solution providers such as xpressbot.
A WooCommerce WhatsApp integration or a Shopify WhatsApp integration enables you to send automated WhatsApp notifications ranging from COD double confirmations, shipment updates, abandoned cart alerts, delivery confirmations and much more, on behalf of your eCommerce store. Businesses can even create WhatsApp catalogs for their WooCommerce or Shopify stores and share them with customers.
Benefits for Whatsapp API Integration:
- Streamlined Customer Support: Provide quick and efficient support to customers, improving their overall experience.
- Increased Conversion Rates: Use personalized messaging to drive sales and increase conversion rates.
- Enhanced Customer Experience: Offer customers a convenient and familiar messaging platform for interactions.
- Reduced Cart Abandonment: Use WhatsApp to send reminders and updates, reducing cart abandonment rates.
- Improved Customer Retention: Build strong relationships with customers, improving retention rates.
- Multilingual Support: Support customers in their preferred language, breaking language barriers.
- Integration With CRM: Integrate WhatsApp with CRM systems for seamless customer data management.
- Compliance With GDPR: WhatsApp API provides GDPR compliance, ensuring data privacy and security.
- Two-Way Messaging: Enable two-way messaging, allowing customers to interact with businesses directly.
- Analytics And Reporting: Get access to analytics and reporting tools to measure campaign performance.
