Among many other instant messaging platforms, WhatsApp is by far the most popular messaging app on the planet. It has millions of users globally, with appeal across all age groups and demographics. Not only do people benefit from this platform, but companies do as well.
The number of instant messaging users is huge these days, and they are eager to utilize it to interact with their friends, family, and even businesses. As a result, businesses are taking advantage of it. This action seeks to increase customer satisfaction and provide a better overall customer experience. As a result of this trend, WhatsApp marketing has emerged as the major approach for promoting a brand and establishing consumer connections.
There are several marketing methods, but Chabot marketing is becoming increasingly popular. Hence, the WhatsApp Chatbot is a must-have among marketing solutions for customer service marketing!
Why should we use WhatsApp Chatbot Marketing for business?
- Easy Setup: Xpressbot offers a user-friendly interface for easy chatbot setup.
- Automated Conversations: Xpressbot’s chatbots automate customer conversations, saving time and resources.
- Personalized Experience: Xpressbot’s chatbots provide personalized conversations using customer data.
- WhatsApp Business API Integration: Xpressbot seamlessly integrates with the WhatsApp Business API.
- Scalability: Xpressbot handles large volumes of conversations, suitable for businesses of all sizes.
- Advanced Features: Xpressbot offers advanced features like AI-powered conversations and automation.
- Customizable: Xpressbot allows customization of chatbot appearance and behavior.
- Analytics: Xpressbot provides analytics and insights for chatbot performance optimization.
- Security: Xpressbot prioritizes security and data protection.
- Cost-Effective: Xpressbot offers competitive pricing plans for businesses.
Customers in the digital era want businesses to respond quickly. This might apply to any business, including retail, finance, and logistics. It increases your client’s loyalty game by making them feel valued and valuable. Customers may now have several questions about your product or service.
Consider yourself a hotel booking website. Some of the most typical questions that your consumers may have are about normal hotel prices, bookings, acceptable payment channels, refund policies, and so on. Now, there is a danger that your audience will abandon you if you do not respond quickly.
This is when a WhatsApp chatbot comes in handy. You may use it to automate FAQs. You may create unique flows for different phases of a conversation. A WhatsApp bot may also automate your cross-selling flow without the need for human interaction.
WhatsApp Chatbot may send audio, video, picture, and file attachments in addition to text responses. We may also utilize Interactive templates with buttons on the response. On button clicks, the bot may send various forms of responses and redirect them to any URL.
How do we start with WhatsApp Chatbot?
- Sign up: Create an account on Xpressbot’s website.
- Choose a plan: Select a suitable pricing plan based on your business needs.
- Set up WhatsApp Business API: Apply for WhatsApp Business API access through Xpressbot.
- Create a chatbot: Use Xpressbot’s visual builder to create your chatbot.
- Define chatbot flows: Design conversation flows using Xpressbot’s drag-and-drop interface.
- Add media components: Incorporate text, images, videos, and files into your chatbot.
- Configure automation: Set up automated responses and workflows.
- Test and deploy: Test your chatbot and deploy it to your WhatsApp Business API.
- Promote your chatbot: Share your chatbot with customers and promote it on your website or social media.
- Monitor and optimize: Use Xpressbot’s analytics to track performance and optimize your chatbot.
Features of WhatsApp Chatbot in Xpressbot:
Chat Widget:
To gain subscribers, we may design a chat widget and place it on a website. When a user sends a message to the Chat Widget, they will receive an instant response and will be added to your list of subscribers. We may send any type of response, including images, videos, audio, and documents. We may send button replies; when users click the button, they will either receive the appropriate response or be sent to another website.
Keywords or Action Buttons Bot:
We can build a bot to respond to keywords or action buttons. It is possible to send different responses depending on the message received by the Chatbot. Customers always appreciate prompt responses to their inquiries.
Collect User Data in a lovely manner:
User Input Flow and custom fields assist in collecting user data and storing it in custom fields so that we may utilize it whenever we want. It can ask the user questions and receive responses much like a person.
Condition-Based Reply:
We may send different responses to different users based on certain criteria, for example, we can verify a user’s gender and respond accordingly. For male users, the bot will respond appropriately, and for female users, the opposite will be true.
We may utilize age, gender, or other custom-filed data on conditions to decide if the condition is true or not.
Sequence Message:
Sequence or drip messages are often sent after a specified amount of time in the bot user’s chat. This is beneficial for re-engaging clients in your business. We may send users sequence messages on an hourly, daily, or weekly basis.
For example, if a user reaches a point in the bot chat where we have a daily sequence, the user will receive a daily sequence message.
Live Chat:
We can monitor a chatbot and user communication in real-time by utilizing Xpressbot live chat. We may take control of the chatbot at any point and respond to the user. We may also manually send bot responses by utilizing bot templates.
Broadcasting Marketing Messages:
Broadcasting messages is one of the most useful features of the WhatsApp chatbot. We have the ability to broadcast both marketing and non-marketing messages at any moment. There is also the possibility to send various messages to different segmented customers.
Furthermore, broadcasting messages have a greater open rate than other forms of email broadcasting.
Xpressbot is a one-stop solution for WhatsApp chatbot marketing. It is free to use for the first 2k subscribers.
