If your WhatsApp message templates are getting rejected, don’t worry! This guide explains the common reasons for rejection and how to fix them to improve your approval rate.
Common Reasons for Template Rejection & Fixes #
1. Mismatched Variables #
- Issue: Variables (e.g., {{1}}, {{2}}) are not used correctly.
- Solution: Ensure each variable follows the correct sequence and is enclosed in double curly braces.
✅ Correct: Hi {{1}}, your order {{2}} is confirmed!
❌ Incorrect: Hi {{1, your order {{2}} is confirmed!
2. Incorrect Category Selection #
- Issue: Choosing the wrong category (e.g., marking a marketing template as a utility template).
- Solution: Select the appropriate category that matches your message’s intent.
3. Special Characters in Variables #
- Issue: Using special characters like #, $, or % inside variables.
- Solution: Use only letters, numbers, and underscores in variables.
4. Violating WhatsApp’s Policies #
- Issue: Templates that don’t follow WhatsApp’s Commerce & Business Policies, such as promoting restricted items or requesting sensitive data.
- Solution: Ensure your message complies with WhatsApp’s policies before submitting.
❌ Incorrect: Please share your full credit card number to proceed, {{1}}.
✅ Correct: To verify your payment, please visit your account page, {{1}}.
5. Non-Compliant Content #
- Issue: Templates with unclear messaging or prohibited content.
- Solution: Ensure your template clearly states its purpose and does not contain restricted content.
6. Abusive or Threatening Language #
- Issue: Messages with aggressive, offensive, or threatening language.
- Solution: Keep a professional and respectful tone in all templates.
7. Duplicate Templates #
- Issue: Submitting a template that has identical wording to an existing one.
- Solution: Modify the template content slightly and use a different Template ID to avoid rejection.
❌ Incorrect: template_014
✅ Correct: order_update_001
8. Overuse of Variable Parameters #
- Issue: Using too many variables, making the message unclear.
- Solution: Keep variables minimal and provide enough static text for clarity.
❌ Incorrect: Hi {{1}}, {{2}}, Thanks for purchasing {{3}}, {{4}}.
✅ Correct: Hi {{1}}, thanks for purchasing Nike shoes!
9. Missing Opt-Out Links #
- Issue: Not providing users an option to unsubscribe.
- Solution: Include an opt-out link to avoid messages being marked as spam.
How to Make Changes to a Rejected Template #
If your template gets rejected, you cannot edit it directly. Instead, follow these steps to duplicate and update it:
- Go to the Rejected section under templates.
- Find the rejected template, click on the three dots (…), and select Duplicate Template.
- Make necessary edits and resubmit it for approval.
By following these best practices, you’ll improve your chances of getting your templates approved quickly! 🚀