Is it possible to setup WhatsApp automated messages?
Certainly! For businesses to setup WhatsApp automated messages it is now easier than ever! For small businesses catering to a small range customer, the WhatsApp Business App offers a viable option to automate communication. However, for businesses experiencing growth, investing in a robust WhatsApp Business Platform becomes essential to manage evolving business requirements effectively.
As a result, businesses are rapidly switching gears to get hold of their customers on their favorite messaging channel. With 175 million people sending messages to business accounts on WhatsApp, it becomes the need of the hour to start thinking about how we can leverage WhatsApp automation to improve the customer support for our brand.
In this article, we will talk about the What/How/Why of WhatsApp automation and different ways to automate business messaging on WhatsApp.
4 Benefits of WhatsApp automated messages
Today, businesses are under increasing pressure to be more efficient, provide better service, and offer a better experience to customers. The only way to achieve this is through automation. Automation makes it easier for businesses to deliver what customers want and when. It allows businesses to serve their customers in a better, faster, and more personalized way even in case of multiple conversations – something that is still beyond human capabilities.
Here are the top 4 reasons why businesses should plan to use WhatsApp automated messages:
- With WhatsApp automated messages, businesses can help their team to perform better in a tough, competitive environment, where fast, agile responses to market changes are critical to staying ahead of the competition.
- Providing customers with quick replies on Whatsapp is a powerful way to improve speed, accuracy, and adapt to changing market conditions quickly and efficiently.
- By automating manual tasks of replying to bulk messages on WhatsApp businesses can grow without having to add new staff, improve your bottom line and give your business the scalable infrastructure it needs to grow.
- With the new WhatsApp Business API, your business can automate WhatsApp messages for it’s marketing campaigns with WhatsApp. You just need to connect your WhatsApp business account to our platform, and you are able to send automated WhatsApp messages without manual intervention. The API is available for any type of business: B2B, B2C, professional use, education, or even for personal use.
- Types of automated messages:
- Transactional messages (e.g., order confirmations, shipping updates)
- Promotional messages (e.g., special offers, new products)
- Conversational messages (e.g., chatbot interactions)
- API requests types:
- Send Message: Send a message to a customer
- Get Message Status: Retrieve the status of a sent message
- Get Contacts: Retrieve a list of contacts who have messaged your business
- Message formatting:
- Text messages
- Images
- Videos
- Audio files
- Documents (PDF, CSV, etc.)
- Template messaging:
- Pre-approved message templates for common use cases
- Templates can include variables (e.g., customer name, order number)
- Session management:
- Initialize a session to start a conversation
- Send messages within a session
- Close a session when the conversation is complete
- Error handling:
- Handle message failures (e.g., invalid phone number, message too long)
- Handle errors from WhatsApp servers (e.g., timeouts, errors processing messages)
Additionally, WhatsApp Business API provides features like:
- Label management: Organize contacts and conversations using labels
- Message analytics: Track message metrics (e.g., delivered, read, replied)
- Two-factor authentication: Add an extra layer of security to your WhatsApp Business account
