What is WhatsApp Automation?
WhatsApp Automation refers to the process of using a software to automate messaging and communication on WhatsApp. WhatsApp Business automation enables businesses to streamline their customer support, promotional messaging, and reminders by automating repetitive tasks. By implementing WhatsApp Automation, businesses can save time and resources, while improving their response times and increasing customer satisfaction.
Welcome & away messages, Abandoned Cart reminders & Order updates are examples of WhatsApp Business automated messages sent via the WhatsApp Business app.
Benefits of WhatsApp Automation for your Business:
- Reduce your response time – 49% of companies agree that Marketing automation has helped their time wasted doing repetitive tasks. You can effectively reduce your response time with automated replies for common customer queries.
- Save your team’s time & efforts – By automating repetitive user queries, you can help save your agents valuable time which they can use to complete other important tasks at hand.
- Keep your Business running 24×7 – By enabling pre-set responses, you can keep your business active 24×7, even during weekends & holidays. Whenever users send you a message, they’ll receive an automated response for their queries.
- Drive engagement to 5x more users – WhatsApp has a 5x more engagement rate than emails & SMS. By automating WhatsApp messages, you can drive 5x more engagement & quality leads to your business.
Certainly! Here are the top 6 use cases of WhatsApp automation explained:
- Customer Support Automation: Businesses can use WhatsApp automation to handle customer inquiries, provide instant responses to FAQs, and offer support 24/7 without human intervention. Automated responses can resolve common issues and escalate complex queries to human agents when needed, improving customer satisfaction and response times.
- Order Notifications and Updates: Automated WhatsApp messages can be sent to customers to confirm order placements, provide shipping updates, and notify about delivery statuses. This enhances transparency, reduces customer inquiries, and improves the overall shopping experience.
- Appointment Reminders: Businesses such as healthcare providers, salons, or consultants can automate WhatsApp messages to remind customers of upcoming appointments. This reduces no-show rates, improves appointment scheduling efficiency, and enhances customer satisfaction by providing timely reminders.
- Feedback Collection and Surveys: WhatsApp automation can be used to send surveys, collect feedback, and gauge customer satisfaction. Businesses can automate follow-up messages based on responses received, enabling them to gather valuable insights and improve their products or services based on customer feedback.
- Personalized Customer Engagement: With WhatsApp automation, businesses can send personalized messages based on customer behavior, preferences, or past interactions. This enhances engagement by delivering relevant content, promotions, or recommendations tailored to individual customers, thereby increasing conversions and customer loyalty.
- Event Updates and Notifications: Event organizers can use WhatsApp automation to send event details, updates, and reminders to attendees. Automated messages can include event schedules, venue information, last-minute changes, and post-event follow-ups, ensuring attendees are well-informed and engaged throughout the event lifecycle.
WhatsApp automation streamlines communication, reduces manual effort, and enhances customer engagement across various business processes, making it a powerful tool for modern businesses looking to optimize their operations and customer interactions.
How to automate WhatsApp messages?
There are 2 simple ways to setup WhatsApp Business Automation including:
- WhatsApp Business App
- WhatsApp Business API
WhatsApp Automation with WhatsApp Business App
WhatsApp Business App allows you to setup:
- Greeting message
- Away message
- Custom Schedule message
- Outside business hours message
To automate WhatsApp messages via Business App, follow the below steps:
- Open WhatsApp Business App
- Click the ‘three dots’ on the top-right corner
- Open Business Tools
- Click ‘Greeting/ Away Message’
- Turn on ‘Send Greeting/ Away Message’
- There is an auto-generated Greeting/ Away Message already set. You can choose that or customize the Message by clicking the pencil icon.
Limitations of WhatsApp Automation with WhatsApp Business App
For small & individual businesses, WhatsApp Business App is a great choice to setup automated responses
But, if you’re a large business looking to use WhatsApp to reach global audiences, then WhatsApp Business won’t be the right choice for you!
There are multiple limitations of the WhatsApp Business App such as:
1. WhatsApp Broadcast Limit of 256 users. Also, it will only reach people who have added you to their contacts.
2. You can’t set up Auto reply in WhatsApp for very basic use cases
2. No option to track analytics
3. Can’t track agent’s performance.
4. Can’t integrate WhatsApp Chatbot to automate customer support
5. No option to Integrate with 3rd party software & CRMs
6. Automated Notifications are not available
7. Can’t send Messages with Clickable Buttons
8. Getting a WhatsApp Green Tick isn’t possible
If you wish to achieve the Use Cases mentioned above, choose WhatsApp Business API for automating WhatsApp messages to users.
WhatsApp Automation with WhatsApp Business API
Using WhatsApp Business API, you can do much more than basic greetings by setting up a WhatsApp Chatbot for auto-replies.
You can set up WhatsApp Business automation easily using AiSensy. AiSensy is the Smartest WhatsApp Engagement Suite built on official WhatsApp Business APIs.
You can automate WhatsApp messages for order confirmation, delivery updates, abandoned cart reminders, application dropoff reminders & many more easily.
With WhatsApp Business API-based platform xpressbot, you can:
- Automate Welcome & away messages
- Create WhatsApp API Campaigns to automate notifications for Orders, Delivery, payments & more.
