Here are some strategies to improve your message read rates and increase your engagement with XpressBot:
- Audience: Tailor your messages to specific user segments for more relevant communication.
- Timing: To maximize chances of engagement with your templates, consider not sending on days when many businesses are competing for your customer’s attention, such as weekends or seasonal peaks.
- Frequency of Messages: Monitor how many marketing conversations a customer receives per day and week to avoid overloading the customer.
- Cooldowns: Give customers who have stopped engaging with your templates a break. Always include the option to opt out of marketing conversations on WhatsApp.
- Opt-in: Opt-in before any business-initiated messaging is required, but additional opt-in for marketing content is a recommended best practice to avoid negative feedback.
- Opt-out: Always include the option to opt out of marketing conversations on WhatsApp.
- Relevance of the Message: Make sure the subject line or preview text clearly indicates the message’s relevance. Similarly, if previous interactions have been negative, this may discourage people from reading messages.
- Optimize the first 60-65 characters: This is what people see first in their message preview on WhatsApp. Make it engaging, convey the main point, personalize it, and test different approaches to see what works best.
By leveraging XpressBot products and services, we provide comprehensive guidance to implement these strategies effectively. With our support, you can navigate WhatsApp’s evolving landscape while nurturing valuable connections with your audience.
